Advertising in itself is challenging; you have to grab the attention of your potential market to make a profit. It even goes up one level when you have to do it in high traffic areas, such as main roads and highways. As drivers (and pedestrians) pass by quickly, you need to have an ad that can sell in a few seconds. If you don’t have an idea how, here’s a quick guide to help you:
What Type of Signage Should You Use?
Bigger is better for most advertisements, but don’t forget that the type is also important. If you’re planning to put up a billboard, you have to take note that it needs good lighting. Even though it’s included in the fee you paid for the ad space, you have to see if the lights are working properly.
Nowadays, many are putting up LED signs in Miami FL and other parts of the US because it eliminates the need to use additional lighting material. Installing LED display boards may be costly, but once they’re up, you can advertise anything by controlling it using a laptop or PC. As such, you can display as many as you want and schedule it to target a specific audience.
How Can You Make Your Ads Effective?
The process of coming up with an effective outdoor ad takes time and effort. From the design to the message, the combination of elements is important. Limit the main message to eight words, as an average person can only read that much in one to two seconds. Avoid putting multiple thoughts into a single ad. This isn’t only confusing, but can also be distracting because you’re forcing people to think on the road. Use visuals if you think they’re easier to understand. After all, a picture is worth a thousand words.
One of the biggest challenges in outdoor advertising is the attention span of your audience. Make sure you put up an ad that they can recognize, read, and understand in a short time.